A thought Marketer with more than 20 years of experience in different industries, holding a strong passion for brands.
No doubt, brands have been my passion, from always. A big one! I strongly believe that each Brand has its soul, regardless of its size, shape, features. Sounds weird, I know.
What goes beyond changing environment in all aspects, like new technologies development, which are bringing new products, new markets, new communication channels, new experiences?
My answer would be – the essence of the Brand, its purpose. Purpose-driven Brand builds its character, and character gives it the power to not only survive all the changes but, most importantly, to grow long-term.
Purpose brings Distinction and Distinction matters!