Balancing AI and Authenticity: Can We Keep It Real in the Age of AI?

In recent years, “authenticity” has transformed from a mere buzzword to a cornerstone of business ...

3 aspects of your product that put you higher on the ladder of your customers’ choice

Let’s think for a moment about why you exist on the market. To serve your ...

Your Brand is nothing special unless YOU choose it to be!

Many companies think their product is excellent. They are right. And they are wrong. They are ...

Before you put your brand on the market, do this first!

When you go to the market, you start connecting with your audience. You are becoming ...

The power of senses, or what difference does a button make?

A huge. We are talking about a button on a dress, to be precise. A ...

It’s not all about WHAT you offer, but HOW you offer it?

As a B2B company owner, you might get stuck thinking your product doesn’t have any ...

How can you fill the empty space in your customers’ brains with your brand?

“You are asking why I should know what my customers think or feel? I know ...